TBI Diagnostic Centers of Georgia

When I was presented with the opportunity to create a new website and logo design for Traumatic Brain Injury Diagnostic Centers of GA, my comprehensive plan included a design that would communicate professional authority combined with a welcoming style to impart a reputation of trust and care to patients going through traumatic situations.

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Our Logo Design

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Overview

The website and logo design had to flow together seamlessly to give the final website a professional, yet warm and welcoming, design to communicate an environment of medical expertise and timely diagnosis to each website visitor.

Situation

The goal of this website design was to showcase the team’s understanding and empathy for patients that are dealing with lasting symptoms or impairments due to traumatic brain injuries. I wanted the website to establish the team as professional, experienced, and committed to accurate and precise results with a timely diagnosis for each patient.

It was essential to highlight their use of the most advanced diagnostic equipment in the industry to facilitate quick testing and turnaround time, with review by objective board-certified neurologists for non-biased results.

Patients that are dealing with implications and symptoms following a traumatic brain injury are looking for answers as quickly as possible, and my goal was to incorporate simplified scheduling and a comprehensive information resource in one place.

Approach

My approach to this website layout, design, and logo creation was to ensure patients could easily find the answers to all of their questions right away. With a cohesive landing page layout and flow, visitors can easily learn about the diagnostic process, schedule an appointment using the visible CTA button, and can view a list of commonly asked questions in the FAQ section.

The colors and images are bold and professional, but were designed so as not to distract from the main content. The overall goal of the website is to position the team as leaders in traumatic brain injury diagnosis and concussion testing protocol, and I was able to accomplish this with a simplified user-friendly interface, integrated patient navigation features, and a professional color scheme.

I created the logo with both form and function, giving the website design a slight pop of color while also complementing the overall theme of the site.