Web design isn’t all about looking fancy. It’s a super important aspect of your customer experience that can dictate whether you convert leads or not. Excellent web design smoothly translates into revenue growth and better conversion rates.

Customers are turning to digital solutions more than ever, so you must be making the most out of your online presence. Magnolia Media web design meridian, MS, can help you to update your website, so buyers stick around until they complete the checkout process. When consumers have a good experience on a website, they’re significantly more likely to return.

Less Is More With Design and Navigation

Clean and simple web design is favored over the flash animations and bold colors of yesteryear. Research on web design and conversion rates has shown that a massive 94% of buyers would mistrust or reject a company based on design alone. It’s not just the overall experience you need to focus on, though. According to data captured from eye-tracking studies has shown that it takes only 2.6 seconds to make a decisive first impression on a website.

A professional web designer is ahead of the curve when it comes to consumer trends and web design. They can also help you to make sure the navigation process is smooth from start to finish. Tricky navigation is another major contributing factor to high bounce rates, and great web design is the remedy.

Lose the Social Media Feed

If you still have a social media feed on your website, now is the time to move it. Several years ago, it was a great way of engaging buyers and potential buyers. Social media is so ingrained into our way of life now; web users are unlikely to need a channel on your website when they have a separate app on their phone.

Video Landing Pages Are a Must-Have

When it comes to successful marketing in today’s economic climate, it’s all about making an emotional connection with your target audience. A professionally-made video that introduces you and your team to the world is a great way to initiate a bond.

Don’t Use Stock Images on Your About Me

You should use real images of yourself and your team for the same reason that a video landing page is so effective. Buyers have been using the internet for decades, and they know a stock photo when they see one. Save stock pictures for your blogs and be sure to use images of yourself and your team — it shows that you take the personal approach to business.

Implement AI Technology

The most important aspect to include in your web design these days is responsive AI. It automates workflow for your team and gives customers a consistent experience. Plus, with artificial intelligence, you can gather more data about buyers and potential buyers that can help you preempt their needs and increase revenue.

Web Design Mississippi

For web design in Mississippi, call Magnolia Media today at (601) 208-0111 or email us here: blake@magnoliamedia.com. Learn more about our process by visiting our Mississippi Web Design page. Also, check out our listing on DesignRush’s Web Designers In Mississippi page.